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Improvements to the "Dekho Apna Desh" scheme were announced in the Union Budget 2023, which was delivered on February 1st, 2023, by Union Finance Minister Nirmala Sitharaman.
The Scheme aims to promote tourism & inspire people to discover India's diverse and rich cultural heritage. The middle-class citizens of the nation are the main target of this scheme, which encourages them to celebrate their vacation within India instead of abroad.
Through challenge mode, the Dekho Apna Desh scheme will also choose at least 50 tourist spots in India that would be transformed into comprehensive tourism packages. Additionally, both domestic and foreign tourists will be the main focus.
What is Dekho Apna Desh scheme?
Dekho Apna Desh, the government of India's flagship program, emphasizes domestic travel. The program aims to provide financial assistance to tourists visiting various regions of India. The government has allocated a sizeable budget for the implementation of this strategic scheme, which will be used to encourage travel and develop the nation's tourist infrastructure.
Dekho Apna Desh scheme's objective is to boost domestic travel and hence the Indian economy. It is predicted that it will provide employment opportunities in the tourism sector and give the country's economy a much-needed boost. The government will create and advertise a number of tourist spots all around India as part of the Dekho Apna Desh initiative.
The plan benefits travelers in several ways, including lower accommodation charges, lower travel expenses, and waived entrance fees to tourist destinations. Additionally, financial assistance will be provided to those who wish to visit remote and less-visited regions of the country. The program also invites tourists to engage in a variety of adventurous & cultural interests, promoting local traditions and culture.
The government has taken a number of steps to ensure the Dekho Apna Desh scheme's success. It has created a unique website as well as a toll-free helpline number to assist travelers. The government has also undertaken a comprehensive marketing and PR campaign push to increase public awareness of the Dekho Apna Desh scheme.
In addition, Nirmala Sitharaman stated, "The Swadesh Darshan Scheme was introduced for integrated development of theme-based tourist circuits while the Dekho Apna Desh scheme was launched as an appeal by the PM to the middle class to choose domestic tourism over international tourism.
What Is Unity Mall in news?
According to FM Sitharaman's fifth budget presentation, states would be urged to establish a "Unity Mall" in their state capital or the busiest tourist attraction to promote and sell "One District, One Product," GI items, and other handicraft products.
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