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India is renowned for having a rich cultural heritage and for having a large number of historical monuments and structures that are extremely important in terms of history, architecture, and culture. These monuments serve as a source of national pride but also draw visitors from all around the world.
The Archaeological Survey of India (ASI), a government organization in India, is in charge of conducting archaeological research as well as conserving and preserving the nation's historical and cultural treasures. All around the nation, it has 3696 monuments that are protected.
The Archaeological Survey of India (ASI) is launching 3 major things today to safeguard nations' rich heritage including the 'Adopt a Heritage 2.0' programme, the "Indian Heritage" application, and an e-permission portal.
Firstly, the Culture Ministry announced that on September 4 (today), the ASI will introduce the "Adopt a Heritage 2.0" campaign, which aims to attract corporate stakeholders to improve amenities at monuments by using their CSR funding.
Corporate entities are encouraged to adopt particular heritage sites under this scheme and make contributions to their preservation, repair, and development. The goal of this partnership between government agencies and corporations is to use the resources and knowledge of the corporate sector to save and advance India's cultural heritage.
Through a specialised website with the URL www.indianheritage.gov.in, stakeholders can apply to adopt a monument or a specific amenity/amenities at a monument. This website offers information on the monuments that are up for adoption, as well as a gap analysis and a cost estimate for the amenities. The chosen stakeholders will create, offer, and/or maintain facilities in the categories of hygiene, accessibility, safety, & knowledge.
Corporations have the chance to improve society while also aligning their brands with the ideals of cultural preservation & sustainable development. Therefore, adopting a heritage site by a business entity offers a fantastic chance for brand recognition, reputation building, plus public involvement. It enables companies to demonstrate their dedication to history preservation as well as sustainable tourism, which can enhance their reputation and boost customer perception.
Additionally, it can open doors for networking, cooperation with regional groups, and access to future tourism markets. The original term of the appointment will be for 5 years, with a possible extension of another 5 years.
Two more launches going to happen by ASI:
1) Indian Heritage Mobile Application:
The 'Indian Heritage' user-friendly mobile application will debut today as well, showcasing India's heritage sites. The launch will take place in phases, with Phase I launching the monuments that require tickets before the remaining monuments are launched.
The app will feature the following:
- State-wise details of monuments along with photographs
- List of public amenities available
- Geo-tagged location
- Feedback mechanism for citizens
2) An e-permission portal:
To speed up the process of acquiring permissions for filming and photography at monuments, The Archaeological Survey of India is also launching an e-permission site (www.asipermission portal.gov.in). The portal's installation seeks to speed up different permissions and solve practical and logistical problems smartly by saving time.
